Tag Archives: IAB

Insight from 2010 IAB Online Adspend Study

Posted on June 9, 2011 by roelvanrijsewijk

For 2010, we (Deloitte) were appointed by IAB Netherlands as the new research agency to provide insights in online advertising spending in the Netherlands based on more comprehensive input data. The results reported are the most accurate measurement of the … Continue reading →

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The Cookie Wars 2: IAB vs OPTA: How personal is your computer?

Posted on March 31, 2011 by roelvanrijsewijk

In 2009 the European Parliament passed a Directive, which require business to obtain the consent of a consumer (i.e. consumers must actively opt-in) in order to store or access information on his or her computer. A fight has broken out … Continue reading →

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The Cookie Wars: IAB versus OPTA, Part 1

Posted on March 23, 2011 by roelvanrijsewijk

The online world is nervously awaiting the outcome of the debate in the Dutch parliament about the new telecommunication law. It will have a major impact on how data in the online world is collected, shared, traded and matched. In 2009 … Continue reading →

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